About Bhutan Duty Free
More than Duty Free. Proudly Bhutanese.
Our Mission
To deliver exceptional travel retail experiences by offering the world’s finest brands alongside authentic Bhutanese products, creating sustainable value for our customers, partners, employees and the Kingdom of Bhutan.
Our Vision
To become Asia’s most distinctive travel retail gateway, connecting Bhutan with the world through exceptional retail experiences, trusted partnerships, and proudly Bhutanese products.
CEO Message
Bhutan Duty Free – Connecting Bhutan to the World
For over five decades, Bhutan Duty Free has proudly served as the Kingdom’s trusted duty-free retailer, welcoming travellers and introducing them to the finest international brands alongside the richness of Bhutanese products and culture.
As Bhutan enters a new era of transformation, our role extends beyond retail. We are committed to becoming a strategic gateway that connects Bhutan with the world through tourism, commerce and meaningful partnerships.
Driven by Bhutan’s values of sustainability, authenticity and mindful development, we are building a modern duty-free business that delivers exceptional customer experiences while creating lasting value for our customers, partners, employees and the nation.
Our vision is to establish Bhutan Duty Free as one of Asia’s most distinctive travel retail destinations—where global luxury brands and proudly Bhutanese products come together under one roof. We continue to strengthen our portfolio, expand strategic partnerships and embrace innovation to meet the evolving expectations of international travellers.
Equally important is our commitment to supporting Bhutan’s economic aspirations. Through responsible growth, strong governance and collaborative partnerships, we aim to contribute to tourism, employment, local enterprise and the long-term success of the Kingdom.
None of this would be possible without the dedication of our employees, the trust of our customers, the confidence of our partners and the unwavering support of our shareholders. Together, we will continue to build an organisation that reflects Bhutan’s unique identity while meeting international standards of excellence.
As we look ahead, we remain committed to shaping the future of travel retail in Bhutan and serving as a proud commercial ambassador for our nation.
“Together, we are building more than a duty-free business—we are building Bhutan’s global gateway.”
Marianne Liow
CEO
Bhutan Duty Free
Our Corporate Culture
Proudly Bhutanese
Connecting the World
Value Creating Culture
Value for Employees
Empower our people to grow, excel, and thrive in a respectful, inclusive, and purpose-driven environment.
Value for Business
Drive sustainable growth through innovation, operational excellence, and smart partnerships that create long-term value.
Value for Society
Act as responsible corporate citizens by supporting Bhutan’s economy, communities, culture, and environment for a better tomorrow.
Beyond Customer Expectation
Customer Obsessed
Delight every traveller through warm Bhutanese hospitality and exceptional experiences.
One Team One BDFL
Collaborate across teams and partners with trust, respect, and shared success.
Think Innovative
Embrace new ideas, digital solutions, and continuous improvement in everything we do.
Operate with Integrity
Uphold the highest standards of ethics, governance, and accountability.
Rooted in Bhutan
Celebrate our heritage, promote Bhutanese products, and remain true to our values.
Our History
Bhutan Duty Free Limited (BDFL), formerly known as the Foreign Drinks Store, was established in 1972 under the Department of Revenue and Customs, Ministry of Finance, to serve international travellers with premium duty-free products.
Following the recommendation of the Royal Civil Service Commission, the organization was delinked from the civil service and officially corporatized on 16 May 2016. Incorporated under the Companies Act of the Kingdom of Bhutan, BDFL now operates as a State-Owned Enterprise, guided by principles of commercial excellence, transparency, and sustainable growth.
Headquartered in Thimphu, BDFL currently operates duty-free outlets at Paro International Airport, Thimphu, and Phuentsholing, offering an extensive selection of internationally renowned brands alongside quality Bhutanese products.
As part of its long-term growth strategy, BDFL is committed to expanding its retail network by establishing new outlets and, subject to government approval, introducing a broader portfolio of premium and luxury products. Through continuous innovation and an unwavering focus on customer experience, BDFL aims to strengthen its position as Bhutan’s leading duty-free retailer and a gateway connecting Bhutan to the world.
